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Cheat With V ;)
Project type
360 Campaign- OOH, Digital, Experiential
Awards
2023 Young Ones Short List
Tool Box
Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Figma
Role
Art Director, Designer, Strategist
Verizon considers itself one of the world’s leading providers of technology, communications, information, and entertainment products, sitting on a billion-dollar business with tech accessories alone. Yet everyone knows them for their phone plans.
Big Idea: Verizon believes the world would be a better place if consumers could comfortably experience new brands without breaking ties with prior brand commitments.
"Vheater" Team Credits:
Alice Qu - Art Director, Brand Design, Video Production, Strategy
Alex Molta - Creative Copywriter, UXUI Designer, Strategy
Janay Winston - Art Director, Video Editor, Strategy
Gabriela Sorto - Art Director, Designer, UXUI, Strategy
Joe Staluppi- Instructor/ Lead Vheater
Disclaimer: This project was created for the course “AD483 Creative Case Studies" at the Fashion Institute of Technology and the 2023 Young Ones Awards. This is purely for educational purposes and is in no way affiliated with Verizon.
